Reputation and word of mouth are the currency of the real estate profession. People notice how previous homes were marketed and hear about your quality of service. 

Top-notch, compelling photography for your listings matter, and help brand you as one of the best:

• 72.2% of realtors report that high-quality photography helps them win more listings.

• 83% of buyers said pictures as very important in helping them choose which homes they will visit.

• Sales agents who use professional photographers earn twice as much commission compared to others.

• 61.3% of brokers believe high-quality photography is ‘crucial’ for selling homes.

Despite these strong numbers, not every real estate agent is leveraging photography to their advantage:

• Only 35% of agents employ professional photographers.

• And of those sales agents who do use photography, only 15% of real estate professionals use high-quality photography.

• Even more shocking, half of over $1 million properties use poor-quality photographs.

• About 32% of homes with high-quality photographs sell faster than those without visuals.

• Homes with a single photo spend an average of 70 days on the market, while listings with at least 20 images sell within 1 month.

• Photos help with offer prices — homes with high-quality photos receive 47% higher asking prices per square foot.

• Statistics by the National Association of Realtors shows that 87% of homebuyers on the internet found images to be among the most useful features of listing websites when looking for new homes they might like.

• This is why viewers spend 60% of the time checking images and only 20% read the listing description.

• Listings with professional photos earn a 1,200% increase in social media shares.

• 68% of potential buyers say that great photos made them want to visit the home.

• Remember, homebuyers spend an average of 124 hours finding a new house — real estate photography plays a huge role in helping them decide which houses to visit and make offers on.

• Lead with your best foot forward — 80.2% believe the front photo is the most important picture in the shoot – make sure this photo is truly stunning.

• The time of day when the photos are taken also makes a difference. 74% of real estate agents said that they were interested in or already using photography taken at sunset or twilight.